The phrase "brand proposition" refers to the unique promise or offer that a company or brand makes to its customers. It describes what makes a brand different and why customers should choose it over its competitors. Full definition
These brands require ongoing direction and support in order to provide an immersive story each season and to communicate our unique brand proposition to our target consumer consistently across all channels and regions. (businessoffashion.com)
Mr. Sharma further elaborates, «Asepto Spark offers a unique range of holographic and metallic packs giving customers endless possibilities of modifying their existing designs or creating a new brand proposition for their existing line of products. (packagingeurope.com)
Topics include: • The single best way to get prospects and customers to open your mailings 100 percent of the time • Why your current branding proposition isn't helping and, in fact, may actually be hurding your business. (petbusiness.com)