"Brand relevance" refers to how well a brand meets the needs and interests of its target audience. It suggests that the brand is meaningful and important to its customers, and stays current and connected to what is important to them. Full definition
Great brands seek to create shared value by establishing brand relevance in a diverse and increasingly resonant set of areas — from industry to community to target customer, brand positioning, and ultimately values. (hbr.org)
«It's brand relevance with a strong technology link.» (automobilemag.com)
Not saying that's a good thing when viewed from the perspective of long - term brand relevance, but think of it this way: if you bought a LS in the early 1990s, loved it, and kept right on buying Lexuses to the present day, the car has more or less evolved to keep up with your wants and needs. (autoweek.com)