You can easily use it to segment ad impact, regardless of your campaign structures, to reveal the value that your bids on branded terms are delivering. (blog.kissmetrics.com)
This isn't to say you shouldn't target jargon and branded terms in your search strategy — you should! (blog.hubspot.com)
Protecting branded terms and attorney names are essential, and the customer journey is likely much more complex than one would expect. (postali.com)