And if you include a fun dress code in the invitation, it'll help build anticipation for your party. (styleathome.com)
Though most of us prefer sand over snow, the snowy submissions helped build anticipation of impending spring (and the related travel season!). (theexpeditioner.com)
Not knowing when it's coming or what's going to happen next helps build anticipation much like in the beginning when things were new and unknown. (datingadvice.com)