This strategy is designed to generate additional income and is most successful when one has a neutral to slightly bullish view on the underlying stock. (karlonia.com)
While it can be quite profitable if the trader's bullish view works out, the maximum amount that can be lost is also known at the outset. (investopedia.com)
Over the long term, Morganlander has a more bullish view of Apple's fundamentals, calling the company a «true value play.» (cnbc.com)