It requires pulling back on marketing projects in order to allow for business development activities to help bring in the billable work. (slaw.ca)
However, because of the culture in most firms, she believes only in rare circumstances can the tracking of business development activities be mandated, so other options must be considered. (businessoflawblog.com)
Spending a few hours a month on some new business development activities will give your marketing the boost it needs to bring in new revenue for your firm. (lawfirmsuites.com)