The premium hatch segment has changed a lot since the last car launched in 2009... and so the buyer too now is willing to pay more for more. (auto.ndtv.com)
Each type of car launch has its pros and cons, whether that's to do with costs, fan involvement, logistics or exposure. (wtf1.com)
Most new car launches happen at either a major auto show, or during some type of event that marks a special date for the automaker. (automobilemag.com)