The move into the refrigerated section is part of a broad push by consumer packaged food companies to get their products into the perimeter of the supermarket, which has experienced more growth as consumers move away from the processed and packaged fare that tends to live in the center of the store. (fortune.com)
Food will be displayed on low fixtures so customers can see the entire space, and there will be no signs in the center of the store. (fortune.com)
«A lot of grocery stores build from the center of the store out, but Berkeley Bowl started with the produce market first and expanded from there.» (fooddrink-magazine.com)