Phrases with «challenger brand»

A "challenger brand" refers to a relatively new or smaller company that aims to compete with established and dominant brands in the market. These brands usually challenge the status quo and strive to offer something different or innovative to attract customers. Full definition

brand (parent phrase)
challenger (parent phrase)

challenger brand

Sentences with «challenger brand»

Individuals with experience of working for challenger brands would perhaps be able to add more to this role than those used to working in very rigid, structured and process - driven environments only. (totumpartners.com)
We sit down with the woman who is at the helm of the digital retail era's ultimate challenger brand. (fortuneconferences.com)
For us, it has been a unique opportunity to develop a creative campaign which introduces the brand on a global platform and that's very exciting especially as it's a real challenger brand in the USA.» (mayborngroup.com)
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Phrases with «challenger brand»

Sentences with «challenger brand»

See also