The word "charm" generally means to attract or captivate someone with pleasant qualities or behaviors. It can also refer to a small object believed to bring good luck or ward off evil. Full definition
The summer of charm of stripe linen shorts are undeniable. (mycentsofstyle.com)
Tell your unique story and celebrate special memories with charms in sterling silver. (dhgate.com)
They wake up with flawless skin, leave home in effortlessly chic outfits and live in charming apartments with an accidentally fabulous collection of pieces. (styleathome.com)