The strong growth in coffee category sales over the past five years has been fueled by demand for cold coffee beverages, now estimated to contribute over 20 % of coffee sales in the U.S. Starbucks currently serves over 35 % of its coffee cold and expects this proportion to grow to 50 % by 2021. (fortune.com)
The strong growth in coffee category sales over the past five years has been fueled by demand for cold coffee beverages, now estimated to contribute over 20 % of coffee sales in the U.S. Starbucks currently serves over 35 % of its coffee cold and expects this proportion to grow to 50 % by 2021. (fortune.com)
That doesn't sound like much until you realize that Smucker has opted to support TechnoServe at $ 150,000 annually2, or 0.006 % of its annual U.S. retail coffee sales of $ 2.3 billion. (coffeehabitat.com)