A recent analysis by the Tropical Commodity Coalition notes that the company «does not provide verifiable procurement figures of certified coffees, has no specific goals for a more sustainable coffee sector, and its future commitment is extremely vague.» (coffeehabitat.com)
The home advantage wasn't enough to save Second Cup in the»90s, when Seattle - based Starbucks wrested dominance of the Canadian premium - coffee sector away from the company on its own turf. (canadianbusiness.com)
The bitterly contested Canadian coffee sector, on the other hand, is only getting more cutthroat, with McDonald's and Tim Hortons now offering espresso - based drinks. (canadianbusiness.com)