The phrase "coherent story" refers to a narrative or explanation that makes sense and flows logically, with all the parts being connected and understandable. Full definition
There would likely be a half - coherent story of some sort, as well. (alienlion.com)
Perhaps they should have given us a 2 hour version instead with a tighter, more coherent story? (crunchonthis.com)
This means that in addition to each piece being a great stand - alone story in itself, your various pieces must work together to tell one larger coherent story about your business. (entrepreneur.com)