So much of it is subjective: I'm always trying to balance my personal sensibilities with a greater impulse towards collective purpose. (temporaryartreview.com)
Provide clarity on collective purpose, strategy as an organisation and your employee value proposition. (social.hays.com)
Though many online interest groups have organized around specific causes, that energy is scattershot, as likely to be (mis) directed at other users as it is to be harnessed for a single collective purpose. (polygon.com)