Nielsen reports that 58.9 percent of craft beer drinkers have annual incomes of $ 75,000 or more. (cnbc.com)
Instead of sucking watery, lukewarm beer down a funnel, craft beer drinkers like to savor their beer, thinking of it more like a special treat. (mindbodygreen.com)
Not to mention the fact that craft beer drinkers tend to enjoy many different brands and like trying new types / styles of beer. (seekingalpha.com)