The phrase "curiosity factor" refers to the level of interest or intrigue something or someone generates. It is about how much curiosity or fascination is evoked by a particular thing or person. Full definition
With an able cast led by Cameron Diaz, Jennifer Lopez and Elizabeth Banks and a built - in curiosity factor for the multitudes who swear by the book, the crowd - pleaser is primed for a smooth delivery at the box office, especially as a femme - centric alternative to Battleship and The Dictator. (hollywoodreporter.com)
That's an interesting finding if you are currently competing in Brazil or happen to work in Major League Basebell, but besides the curiosity factor, does this analysis of talent in sports really have anything to teach business owners? (inc.com)