VéloCity is a volunteer - run workshop offering training, rides and events to educate, encourage, and empower a vibrant and inclusive cycling community through learning. (torpedofactoryartists.com)
Almost everyone I talk to, though, suggests that Peloton is capitalizing on a kind of perfect storm of bigger trends: the obsession with cycling communities like SoulCycle, the proliferation of screens and Wi - Fi connectivity in our lives, and a growing emphasis on health and «wellness.» (theverge.com)