It is a beautiful deep plum color and you don't have to load it up, learned that the hard way the first time I used it and ended up with a VERY Smokey eye look lol (100percentpure.com)
Try deep plum colored eyeliners instead your regular brown or black eyeliners. (stylecraze.com)
I ended up choosing a deep plum color in a matte finish with a plum scent. (currentlycrushing.com)