The story is also broken up in the same way allowing for easy consumption on the go. (gamespace.com)
Naturally with easier consumption comes less product for your money as the powder will generally last for longer. (azhealthyfamilies.org)
This means that a 225 - pound man should consume up to 400 grams of protein, divided into a few meals a day for easier consumption (this includes protein drinks). (fitnessandpower.com)