The phrase "effective merchandising" refers to the strategic and successful methods used to display and sell products in a way that attracts and convinces customers to make a purchase. Full definition
Excellent track record of effective merchandise presentation, prompt and courteous customer care, persuasive selling skills and accurate transactions. (best-job-interview.com)
Effective merchandising requires that retailers understand the factors impacting consumer demand in the category, and then employ a few well - thought out merchandising strategies. (petbusiness.com)
Effective merchandising encourages shoppers to buy more, return often and share their experiences, bringing new customers into the store. (petbusiness.com)