Continuous use appeared to cause no decline in the effectiveness of the techniques, either. (canadianbusiness.com)
The firm's so - called psychographic modeling underpinned its work for the Trump campaign in 2016, though many have questioned the effectiveness of its techniques. (nytimes.com)
Brian Dean from Backlinko has a good write up on how to do this and Neil Patel is also a big advocate of the effectiveness of this technique. (smallbusinessideasblog.com)