Rather, the registry is some clever marketing to get people to buy electronic gift cards. (entrepreneur.com)
These are actually electronic gift cards that the purchaser can personalize and send to you electronically in an email. (greenmountaindiapers.com)
A spokesperson for the company didn't have anything concrete to offer, but did remind me that B&N offers eBook lending through its «LendMe» technology (not the same as gifting) and, like Amazon, offers physical and electronic gift cards for eBooks. (pcmag.com)