Women rate emotional images as more emotionally stimulating than men do and are more likely to remember them. (sciencedaily.com)
For example, instead of saying «I want to increase my production by 25 percent,» tie this measurable goal to a strong, positive emotional image. (realtormag.realtor.org)
They were found to be highly distracted by emotional images, whether positive or negative, when the search was easy. (sciencedaily.com)