The phrase "emotional pull" refers to a strong connection or feeling that someone experiences towards someone or something. It usually involves a deep emotional attraction or attachment. Full definition
Our motivation needs to have a strong emotional pull. (mindbodygreen.com)
The «cute» factor is a powerful emotional pull that may influence potential pet owners into getting a kitten without first considering if they are suited for them. (petsmagazine.com.sg)
A film that runs out of inspiring, emotional pull before the first act is over? (sassymamainla.com)