At the very end of the development process we also found a publishing partner who took over the sales and distribution of eventual box sets and localization costs. (muhagames.com)
The goal is to announce the game at the tail end of development, to give marketing enough time to build fans and customers up for the product itself. (heavy.com)
Though I remember the decision to just drop you back into the dungeon came at the very end of the development. (shmuplations.com)