They should be apologising to all of the franchisees that have invested hundreds of thousands of dollars in not just a brand, but the belief that these two guys would hold up on their end of the agreement and do the right thing by them. (businessnews.com.au)
Then it's not you being an ungrateful jerk to your friend, which may be perceived if you got a deal, but your friend not holding up his or her end of the agreement. (entrepreneur.com)