A milestone, especially of The Release kind, means endless crunch, generously dedicated to polish stuff that otherwise was perfectly fine. (laurabularca.com)
On the other hand, when it comes to sculpting the abs of your dreams, it's not as simple as doing endless crunches. (fitnessandpower.com)
Older people have less patience for endless crunch time, BS management, new overhyped fads (but that's more in Web development than game), unreal deadlines, etc.. (news.ycombinator.com)