As affinity marketing becomes more mainstream in real estate operations, prospective affinity partners become more astute — and demanding. (realtormag.realtor.org)
First, most real estate operations consist of independent agents trying to run their own business or operate on behalf of a larger agency on a franchise model. (inc.com)
Other firms wear their real estate operations as a badge of honor, but we consider ourselves a service business, first and foremost. (oculusrealty.com)