"Evergreen content" refers to information that remains relevant and valuable to readers over extended periods. It is not time-sensitive or tied to current events, making it timeless and continually useful. Full definition
Marketers will seek to extend the shelf - life of the blog content they put so much time into creating, get more mileage out of evergreen content, surface the right content to the right visitors, and increase the stickiness of their blog to keep readers around for longer (and beef up those retention metrics). (blog.hubspot.com)
Dea Wilson, founder of Lifograph says, «Writing evergreen content for blogs will also help startups SEO in Google search results, which over time brings more users to their site long after the content was published.» (entrepreneur.com)
This week we asked our community of content marketing professionals for their tips on creating evergreen content. (smartershift.com)