While exact match domains, may still carry some weight in search engine results page (SERP), their utility has been somewhat diluted by increasingly sophisticated algorithms that detect the flimsy content that some of these sites are loaded with. (circleoflegaltrust.com)
Google's Exact Match Domain (or EMD) algorithm update focused on ridding the SERPs of spammy or low - quality exact match domains. (searchenginejournal.com)
If Tesla doesn't have to have an exact match domain name, neither do you. (entrepreneur.com)