You do not have to use the same exact words in the messages, but the voice used across the different channels, and the point you are making should be identical. (ibankcoin.com)
Keep the usage of keywords short and try not to repeat the same exact words on your resume. (zipjob.com)
95 % of the resumes that come through for any given job opening are going to have the same exact words. (thejobnetwork.com)