The company doesn't want to overestimate the VR market and end up wasting too much money on failed initiatives, Mirsa explained. (fortune.com)
Zambito also discusses the pitfalls of persona research here where he says, «Most failed initiatives took an easy way out by resorting to win / loss interviews or relying on sales only for contacts. (contentmarketingcreator.com)
After years of failed initiatives, bureaucratic negligence, and post-Soviet squabbling among former republics, there is now real hope for the Aral Sea. (discovermagazine.com)