Another candidate is the tort of false light invasion of privacy, which involved disclosure of true private facts in a manner that create a misleading impression. (law.stackexchange.com)
Defense verdict on behalf of a major movie studio in a 1st Amendment / false light claim brought by a Civil Rights era icon (lightfootlaw.com)
Then you take it upon yourself to litter said website with lies; the person whose name you co-opted could successfully sue for online defamation or false light invasion of privacy. (kellywarnerlaw.com)