We see this as a huge opportunity for a brand like us to initiate the smartphone journey for feature phone users. (techpp.com)
RIM uses this word to describe feature phone users who upgrade to their first smartphone. (crackberry.com)
«The new BlackBerry Curve smartphones are absolutely stunning and offer a significant performance upgrade with an unmatched mobile social experience for the millions of feature phone users in the market as well as our existing Curve customers.» (bgr.com)