The rising importance of expense ratios could be reflective of the spreading fee wars in the ETF space and an accompanying rise in investor awareness of costs. (etf.com)
The first is they represent what Horizons calls «the latest salvo in the Canadian ETF fee war.» (moneysense.ca)
If the small company has any kind of social media presence, it can leverage that into a larger «David vs. Goliath» narrative that grows both the brand identity and a legal fees war chest. (lawyerist.com)