There are few watch faces available but the best one is the default one that blends well with the overall watch / strap design. (gogi.in)
The Huawei Watch 2 is one of few watches that supports 4G connectivity, though not in the US, and does fitness tracking as well as any other wearable. (cnet.com)
Another company, Fossil Group, has struggled mightily over the past several quarters as consumers have bought fewer watches, perhaps in part because of the Apple Watch. (bloomberg.com)