The 2012 NBA Draft lottery is an especially fickle beast, as there are quite a few players that have been unable to separate themselves from the pack. (sbnation.com)
The smartphone industry is a notoriously fickle beast where bold innovations are just a few fatal steps away from becoming the latest flash - in - the - pan gimmick. (androidauthority.com)
Acquiring customers online is a fickle beast and can be a dangerously addictive drug unless all the KPI's are tracked meticulously. (stealthventurelabs.com)