The phrase "fickle business" means that the business or industry in question is unpredictable, unreliable, and can suddenly change easily. Full definition
Even an extraordinary engineer or product lead who have built a breakthrough product aren't guaranteed success unless they can get access to capital, get much needed press to drive low - cost customer acquisition and persuade fickle business leaders to join their company and help them shape their businesses beyond tech innovation. (inc.com)
It's a small stock that I hold in my personal account and it is in the sometimes fickle business of selling fashionable leather coats and accessories. (moneysense.ca)
It's a fickle business — Disney closed its Pixar Canada studio recently after just three years in Vancouver — but who knows, maybe Bob, Dot and Enzo can still save the day. (canadianbusiness.com)