The plan was to launch in one metropolitan area at a time with a combination of field marketing and in - store promotions. (fooddrink-magazine.com)
Commercial awareness is vital in coming up with the correct strategy for a target audience and knowing what competitors are offering, as field marketing is often used to counteract a competitor's campaign. (targetjobs.co.uk)
They assumed everything would work out, between on - pitch performance and off - field marketing goals. (bracethehammer.sbnation.com)