The phrase fifth wall references a marketing campaign created by the interiors industry to encourage the addition of wallpaper to the ceiling in a home. (napoleonnapoleon.com)
Appear Here's strategic partnership with VC firm Fifth Wall Ventures gives it access to mall owner Macerich. (cnbc.com)
It's just a shorter - term, more flexible lease, and a smaller - format store,» Brendan Wallace, co-founder of Fifth Wall, a California - based venture capital firm focused on real estate technologies, told CNBC. (cnbc.com)