This would suggest that they are using a public domain name for a running line of flagship game titles for a (I assume) flagship genre franchise. (law.stackexchange.com)
«As an Era - scale Total War game, the next flagship game in our series, it will have a jaw - dropping, epic Campaign Map to fit. (gamewatcher.com)
Bigben announces being now the owner of a 45 % stake in the capital of Kylotonn, the French development studio in charge of developing flagship games for the Group such as WRC, TT Isle of Man and V - Rally 4. (bigben-group.com)