It's designed by Norwegian architect Marianne Borge, and is part of a series of flatpack designs (there is also a Woody 35). (treehugger.com)
Being a family friendly website, I can't use the clever title that Fast Company did to describe the marriage of flatpack furniture with a big heavy mallet: Whackpack. (treehugger.com)
Students at The University of Oregon's product design school developed a line of flatpack furniture; some of them look like they might barely carry the weight, but (treehugger.com)