It is a situation of not only institutionalized liturgical mediocrity, but also the incorporation into the celebration of Mass of the worst of American religious sentimentality — a conflation of forced folksiness with the unctuousness of the therapeutic jargon and mentality. (firstthings.com)
Home Hardware's TV ads have long featured actual store - owners, and the company sponsors local sporting events and tournaments, which lend the brand a wholesome folksiness that distinguishes it from big - box retailers that compete on lower prices. (canadianbusiness.com)