If it hopes to do so, the industry must follow its ads with tangible actions. (thenation.com)
Over time marketing researchers have consistently found that certain «magic words» used in phrases and combinations were so compelling that sales followed the ads just as predictably as spring follows winter. (rismedia.com)
Publisher and events organiser plans to follow ad firm WPP and ask shareholders to approve re-domicile from Dublin (theguardian.com)