Both Ward and Maes tout the success of Rent The Runway, which allows customers to rent designer clothing for a fraction of the retail cost, for helping change how consumers view pre-owned wedding dresses. (businessinsider.com)
You'll find name brand clothes for your kids at a fraction of the retail cost. (thefashionablehousewife.com)
And if I do really love an item I rent, some of these services give me the option of purchasing it at a fraction of the retail cost. (sincerelyjennie.com)