Gifts like ebooks, templates, cheat sheets, guides, training videos, free coaching sessions, and many many more! (JVSuccessSummit.com)
This is how it works: people sign up for a free book, free coaching call, free video series or webinar or whatever. (creativindie.com)
That's why I offer free coaching on a special area of my website... where I provide book marketing ideas for authors of all genres, at all stages of development. (literary-agents.com)