You can advertise on specialized websites where visitors get information about the type of product or service you market, and on more general websites that offer channels with relevant content. (entrepreneur.com)
If only 5 years ago, general websites ruled the online dating arena, today, the demand for race based services is on the rise. (freedating-sites.com)
However, they can serve as an indirect metric of general website health. (lawyerist.com)