I didn't break even vs. using generic formula until my son was 9 months old. (skepticalob.com)
I can see the benefit of forcing hospitals to buy generic formula and cover the name if it's a brand name. (amotherinisrael.com)
Parents who want an organic formula, or need a specialized formula that is not animal - based may end up spending more than other generic formulas for babies. (babygaga.com)