It's a way many legacy companies are attempting to compete against giant tech companies — and in many cases protect their industry. (fortune.com)
The names in this battle range from giant tech companies like Apple, Amazon, Samsung, and Alphabet, to upstart competitors focusing on small niches within the home. (visualcapitalist.com)
Meanwhile, giant tech companies like Google, Amazon and Apple that used to be on the sidelines are getting closer and closer to the action. (recode.net)