This means your writers should be working closely with your SEO specialist to determine what keywords to go after — ideally a combination of long tail terms and head terms, at an appropriate level of competitiveness given your domain authority and how aggressively you can go after the terms. (blog.hubspot.com)
This is mostly a filter to «level the playing field», and not give these domains an unwarranted boost out of the gate. (slaw.ca)
If we know that Google already rewards high quality domains and your law firm already has a profile on that domain, then it should be easier to increase it's visibility given the domains trust. (jurisdigital.com)